Losing something can feel larger than gaining the very same thing.
Daniel Kahneman.
Psychologist whose work with Amos Tversky explored judgment under uncertainty and the ways human choices depart from simple rational models.
Developed
Discussed
An initial number can keep pulling an estimate toward itself.
Equivalent outcomes can feel different when described as gains or losses.
A remembered experience may emphasize its strongest moment and its ending.
A project can take longer than the inside-view estimate suggests.
An extraordinary result is often followed by something more ordinary.
Associated with
A convincing story can make us forget how rare something was to begin with.
These relationships distinguish discussion, development, and popularization; they do not imply sole invention. Effect pages include supporting references where verified and label provisional associations.