THE IDEA

Which experience would you repeat?

A simple peak–end summary can differ from the average of every moment.

Inside this model

Experience A has scores [6,6,6,6,ending]; B has [4,7,7,7,6]. The plot compares cumulative average and a peak–end score equal to the mean of maximum and final score.

Out in the world

A practical use

When evaluating an event, compare the full record with the moments that stand out in memory.

WHERE IT BREAKS

A useful lens. Not a universal law.

  • Human memory is not literally a two-number formula, and negative experiences can behave differently.

Associated thinkers

Further reading

Explore the original research or the teaching reference behind this experiment.

Fredrickson and Kahneman — Duration Neglect in Retrospective Evaluations ↗