Does a decoy change your choice?
A dominated option may make its nearby competitor easier to justify.
Inside this model
Compare A (quality 70, price 40) with B (quality 90, price 70). A decoy has quality 70+20×closeness and price 70, so B dominates it when present. The interactive game records your choice with and without the decoy; no population share is inferred.
Out in the world
A practical use
Notice when a pricing tier seems to exist mainly to make another tier look attractive.
A useful lens. Not a universal law.
- Choice shifts are context dependent; this page is a choice exercise, not a fitted behavioral model.
Associated thinkers
Further reading
Explore the original research or the teaching reference behind this experiment.
Huber, Payne and Puto — Adding Asymmetrically Dominated Alternatives ↗