What makes adoption take off?
Adoption can come from independent discovery and from seeing others adopt.
Inside this model
The Bass toy update is ΔF=(p+qF)(1−F), where F is cumulative share, p=innovation/100 and q=imitation/100. Starting at zero, the chart runs 30 periods.
Out in the world
A practical use
Explore how word of mouth changes the shape of a new product's rollout.
A useful lens. Not a universal law.
- A fixed total market and constant coefficients are strong assumptions; the curve alone is not a sales forecast.
Associated thinkers
Further reading
Explore the original research or the teaching reference behind this experiment.
Frank Bass — A New Product Growth Model for Consumer Durables ↗