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Paul Slovic.

Psychologist and author of The Perception of Risk, known for research on affect, risk perception and valuation.

Risk & Uncertainty ↗Behavioral Psychology ↗

Discussed

01Interactive

Affect Heuristic

Reveal evidence behind an attractive or alarming label.

Behavioral PsychologyDecision Making

Discussed by Paul Slovic

02Interactive

Scope Insensitivity

Compare the scale of a benefit before allocating a fixed budget.

Behavioral PsychologyDecision Making

Discussed by Paul Slovic

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